Wanna go out? You bet. Created on a shoestring budget, this spirited little spot didn’t just earn a Silver medal, Animation, at the New York Film Festival—it also inspired a nostalgic sequel that kept the magic very much alive.
Want to hear the power of radio? Take a listen.
“Good things happen here” was more than a theme—it was the heart of a feel-good multimedia campaign targeting the West Island’s Anglophone community.
Attention-grabbing B2B ads and brochures promoting GE Lumination—the global leader in advanced LED traffic signal technology.
Delivered the voice behind Lolë’s newsletters—fresh, fun, and full of can’t-miss style drops.
A simple, easy-to-recall slogan for this alcohol-free beer—a drink for rebels, rule-breakers, and the refreshingly different.
Tagline proposals reinforcing brand recall and the fun, freedom and ease of riding a Quest e-bike.
High-impact POS and digital banners set the tone for a lively launch at Desjardins’ new West Island studio—piquing curiosity, drawing a crowd, and bringing the community together.
Shaping a bright legacy—copy and creative direction for GE’s B2B LED signage lighting brochure.
SEO-optimized web copy, engaging product descriptions, and cohesive branding tools convey the ‘we love winter’ spirit of this trendy yet timeless accessories brand.
Wrote 200+ SEO-friendly product descriptions for the F/W collection of Lolë, a Montreal brand known for its modern, timeless, and move-with-you activewear.
Inspired by the arts and early education, a concise, engaging, and memorable slogan for a private French immersion school in the heart of Minneapolis.
A bold, streamlined rebrand for this 'lean and mean' mezzanine manufacturer—widely recognized as a leader in custom design solutions.
Benefit-driven, SEO-friendly web copy for Donnelley Language Solutions—enhancing ranking and global brand positioning.
Spearheaded the creative direction for this visually powerful, instantly recognizable, multi-tiered campaign—Canada Post’s most comprehensive and fully integrated retail holiday program ever.
Shaped the creative vision behind award-winning B2B campaigns for Bombardier Transportation, a global rail technology leader—serving as both writer and creative lead for over five years.
Engaging branding and marketing initiatives designed to revitalize a storied Mont-Tremblant inn and reposition it as a chic boutique destination.
A game-changer! Powerful ad inviting 3 million pro athletes—retired and active—to join the first social network built just for them.
Playful captions and creative for a bold, colourful, and delightfully quirky greeting card collection, illustrated by world-renowned Ben the Illustrator.
Contrary to conventional wisdom, direct marketing remains highly effective—often generating response rates 10–30 times higher than digital channels, depending on audience and execution. Over the years, I’ve delivered targeted, results-driven DM campaigns for a range of high-profile clients.
The paper people responded—and so did we, delivering bold, eye-catching branding vehicles to reinforce their competitive edge.
Car stolen? Boomerang brings it back. Its 'top-secret' protection isn't a secret any more.
Created these bold, playful postcards for the Canadian Embassy’s 2017 Inaugural Tailgate in D.C.—a maple-powered kickoff to Canada 150 in the U.S. capital.
