Wanna go out? You bet. Created on a shoestring budget, this spirited little spot didn’t just earn a Silver medal, Animation, at the New York Film Festival—it also inspired a nostalgic sequel that kept the magic very much alive. Provided scriptwriting, creative direction, slogan development, and brand-defining vision.

Want to hear the power of radio? Take a listen.

“Good things happen here” was more than a theme—it was the heart of a feel-good multimedia campaign targeting the West Island’s Anglophone community. I developed the brand voice, messaging and copy across all platforms.

Attention-grabbing B2B ads and brochures—captions, copy and creative direction—designed to drive awareness for GE Lumination: the global leader in advanced LED traffic signal technology.

Delivered the voice behind Lolë’s newsletters—fresh, fun, and full of can’t-miss style drops.

A simple, easy-to-recall slogan for this alcohol-free beer—a drink for rebels, rule-breakers, and the refreshingly different.

Tagline proposals reinforcing brand recall and the fun, freedom and ease of riding a Quest e-bike.

High-impact POS tools and digital banners set the tone for a lively launch at Desjardins’ new West Island studio—piquing curiosity, drawing a crowd, and bringing the community together. I developed the theme, copy, and strategic vision.

Shaping a brighter legacy—copy, captions and creative direction for GE’s B2B LED signage lighting brochure.

Developed SEO-optimized web copy, compelling product descriptions and brand-aligned captions to convey the ‘we love winter’ spirit of this trendy yet timeless accessories brand.

Wrote 200+ SEO-friendly product descriptions for the F/W collection of Lolë—a Montreal-based designer and retailer known and loved for its modern, timeless, and move-with-you athleisure wear.

Inspired by the arts and early education, a concise, engaging, and memorable slogan for a private French immersion school in the heart of Minneapolis.

Crafted slogan, copy, and captions for a sleek rebrand of this 'lean and mean' mezzanine manufacturer, a recognized leader in custom design solutions.

Benefit-driven, SEO-friendly web copy for Donnelley Language Solutions—enhancing ranking and global brand positioning.

Concept development and creative direction for this visually striking, multi-tiered promotional campaign—Canada Post’s most comprehensive and integrated holiday retail program ever.

Led the creative vision and copywriting mandates for multiple award-winning B2B campaigns for Bombardier Transportation, a global leader in rail technology.

A storied Mont-Tremblant inn, reimagined as a boutique hotel. I defined the brand voice and wrote all copy.

A game-changer: I provided copywriting and creative direction for a powerful magazine ad inviting 3 million pro athletes—retired and active—to join the first social network built just for them.

Playful captions and creative for a bold, colourful, and delightfully quirky greeting card collection, illustrated by world-renowned Ben the Illustrator.

From copy to creative direction, I shaped strategic, results-driven DM campaigns for a wide range of high-profile clients.

The paper people responded—and so did we, delivering bold, eye-catching branding vehicles to reinforce their competitive edge. I developed the slogan, captions and support copy.

Car stolen? Boomerang brings it back. Its 'top-secret' protection isn't a secret anymore. I developed the bold brand voice and copy behind this standout POS piece.

Bold, playful postcards—captions, creative direction, and production—for the Canadian Embassy’s 2017 Inaugural Tailgate in D.C.: a maple-powered kickoff to Canada 150 in the U.S. capital.