Wanna go out? Hot Paws gloves—Winter’s best friend—is always game. Created on a shoestring budget, this spirited little spot didn’t just earn a Silver medal, Animation, at the New York Film Festival—it also inspired a nostalgic sequel that kept the magic going.

“Good things happen here” was more than a theme—it was the heart of a feel-good multimedia campaign created to resonate with the West Island’s Anglophone community.

Delivered the voice behind Lolë’s newsletters—fresh, fun, and full of can’t-miss style drops.

Crafted the slogan for this alcohol-free beer—a drink for rebels, rule-breakers, and the refreshingly different.

Shaping a bright legacy—copy and creative direction for GE’s B2B LED signage lighting brochure.

Crafted SEO-optimized web copy, engaging product descriptions, and cohesive branding tools to capture the ‘we love winter’ spirit of this trendy yet timeless winter accessories brand.